01 / about

The Wired Conscience

Hello! I'm Mega. A Senior Product Manager based in Jakarta, with seven years of experience building internal systems, workflow architecture, and AI-assisted tools in production environments.

I started my journey in tech-world as a QA, where you learn to ask where things break before they do. I moved into product because I wanted to make decisions, not just observe them. Seven years later, I've built the kind of AI systems I now have questions about: who they serve, what gets optimised, and what gets ignored. I'm preparing for postgraduate study to understand how AI reshapes human authority and accountability, particularly through the lens of ethics and governance, because those questions feel urgent in contexts where AI is being deployed faster than the structures meant to guide it.

Current Focus

Exploring AI ethics as a research direction. Building this site. Starting to write about questions I don't have clean answers to yet.

02 / work experience

What I've built, and what building it taught me.

Senior Product Manager

PT Rukita Bhinneka Indonesia · June 2020 – Present

Led product strategy for internal tools, finance systems, and third-party integrations serving 200+ users across Operations, Finance, and Service teams, reporting directly to the CTO. The most formative work here wasn't the systems I shipped but it was designing the AI response and escalation flows for customer interactions, writing the prompts directly, and watching where the model succeeded and where it silently failed. That gap between "it works" and "it's right" is where my current questions live.

AI Workflow DesignPrompt EngineeringSystems ArchitectureIntegration Management

Product Manager

PT Codemi Global · July 2018 – June 2020

Owned end-to-end product for a B2B SaaS learning management system across web and mobile, working directly with the CEO across engineering, design, and customer support. First time making decisions that affected how other people learned and worked, which turned out to matter more to me than the product metrics did.

B2B SaaSProduct StrategyStakeholder Management

Quality Assurance

2014 – 2018

Where it started. QA trained me to ask where things break before they do to look for the edge cases, the hidden dependencies, the assumptions baked into a system that nobody wrote down. I didn't know it at the time, but that's also how I now think about AI.

Systems ThinkingRisk AnticipationAutomation
03 / writing

A writing practice built around questions I don't have clean answers to yet. Mostly about AI, accountability, and what gets lost between the model and the human on the other end.

2025

The Performative Caring

Forthcoming

AI trained to perform hospitality runs into a fundamental problem: warmth requires consistency, and LLMs are probabilistic by nature. A practitioner's observation from the inside.

AI EthicsLLMHuman-AI Interaction
—

Who decides what alignment means here?

A question I keep returning to about whose values get encoded when AI governance frameworks are written far from the contexts where AI actually runs.

AI GovernanceResponsible AI
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The accountability gap nobody is writing about

Not a piece yet. Just a problem I keep noticing.

AI AccountabilityEmerging Markets
04 / tool

The Conscience Check

AI implementation decisions often happen faster than the questions that should accompany them. This tool is a prompt for slower thinking. Describe a product use case or feature involving AI, and it will surface where the risks, failure modes, and accountability gaps are likely to live.

This is where the analysis will appear. The tool will identify coverage gaps, escalation needs, bias surface areas, and questions your team should answer before deploying.

Note: Built with the Google Gemini API. This tool reflects how I think about AI deployment risk, not a comprehensive compliance framework. Use it as a starting point, not a final answer.

05 / contact

Get in Touch

If you are working on responsible AI, AI governance, or thinking through similar transitions from practice to research, I am genuinely interested in the conversation.

meg.setiawati@gmail.com
Mega Setiawati on LinkedIn
Work in progress.
Jakarta, Indonesia · GMT +7